Introduction to 'How to identify your USP'
When developing your business, you will need to understand what makes you stand out from the crowd and makes you unique enough that customers and service users will come to your business first. Identifying your business's unique selling point allows you to successfully operate within the gap in the market and identify the clear 'why' to your brand. In this video, we will discuss how to identify your USP to find product-market fit and make your product/service stand out for your audience's needs.
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